Yogiraj Graham
Following a career at leading West Coast advertising agencies, Yogi has spent the past 10 years building and leading in- house Brand and Creative teams at Intel, Autodesk and Brex, where his work and teams have garnered multiple awards and press including the New York Times, Forbes, Fast Company, AdAge and AdWeek. Yogi has been named “40 under 40” by Adage and has been recognized by AdWeek as a “branded content mastermind elevating the art of marketing. His work has garnered multiple awards including 5 Cannes Gold Lions.
Yogi now offers his services as a consultant across an array of disciplines:
In-housing creative teams and services
Brand and Creative strategy
Production services and delivery
Content strategy and creation
Agency strategy and management
Brand Experience and activation
“When it comes to how to manage brand and creative practices, companies have more choices than ever. What’s their agency strategy? Do they bring some or all of their design, creative and production in house? How can they tell brand stories and create content that actually break through? And then, how do they do this at scale? How do they do this most efficiently, and how can they insure long term-support from the C-Suite? I’ve navigated all these questions in countless scenarios over the past decade, and now I help brands develop and launch strategies that hit their marketing goals, prove ROI and attract more investment from company leadership.” - Yogi Graham
SERVICES
BUILDING INTERNAL TEAMS / IN-HOUSING
Are you considering building an in-house agency or team?
I guide you through building the right in-house team for your business and what factors to consider.
Different in-house operational and financial models
Establishing buy-in from stakeholders and leadership
Defining ROI and KPIs that will define success and attract continued support
Getting started. Creating a quarterly and annual roadmap
How NOT to fail. I help identify pitfalls and avoid them
Continued support
CONTENT STRATEGY AND CREATION
Need help creating a content plan and roadmap?
Audience identification
Platform decision making and planning
How to create breakthrough content most efficiently
Measuring engagement & monitoring feedback
BRAND STRATEGY & CREATIVE
Looking to launch, re-launch or update your brand?
Brand foundations
Brand essentials and narrative
Brand Vis ID
Brand voice
Brand guidelines and training
Creative campaign direction & planning
Creative campaign guidelines creation
AGENCY STRATEGY & MANAGEMENT
Need help reformulating or refining your agency roster and relationships?
Agency partner identification and evaluation
Agency cost planning and negotiation
Agency workflow planning
Agency consolidation
PRODUCTION SERVICES
Need help with production planning?
Finding the right partners
Production scoping
Budgeting and scheduling
Process management
Creative oversight
BRAND EXPERIENCE AND ACTIVATION
Looking to engage your audience with events and experiences?
Event and experience strategy and planning
Event design
Experience design
Vendor/partner identification