Yogiraj Graham

Following a career at leading West Coast advertising agencies, Yogi has spent the past 10 years building and leading in- house Brand and Creative teams at Intel, Autodesk and Brex, where his work and teams have garnered multiple awards and press including the New York Times, Forbes, Fast Company, AdAge and AdWeek. Yogi has been named “40 under 40” by Adage and has been recognized by AdWeek as a “branded content mastermind elevating the art of marketing. His work has garnered multiple awards including 5 Cannes Gold Lions.

Yogi now offers his services as a consultant across an array of disciplines:

  • In-housing creative teams and services

  • Brand and Creative strategy

  • Production services and delivery

  • Content strategy and creation

  • Agency strategy and management

  • Brand Experience and activation

“When it comes to how to manage brand and creative practices, companies have more choices than ever. What’s their agency strategy? Do they bring some or all of their design, creative and production in house? How can they tell brand stories and create content that actually break through? And then, how do they do this at scale? How do they do this most efficiently, and how can they insure long term-support from the C-Suite? I’ve navigated all these questions in countless scenarios over the past decade, and now I help brands develop and launch strategies that hit their marketing goals, prove ROI and attract more investment from company leadership.” - Yogi Graham

SERVICES

BUILDING INTERNAL TEAMS / IN-HOUSING

Are you considering building an in-house agency or team? 

I guide you through building the right in-house team for your business and what factors to consider.

  • Different in-house operational and financial models

  • Establishing buy-in from stakeholders and leadership

  • Defining ROI and KPIs that will define success and attract continued support

  • Getting started.  Creating a quarterly and annual roadmap

  • How NOT to fail.  I help identify pitfalls and avoid them

  • Continued support

CONTENT STRATEGY AND CREATION

Need help creating a content plan and roadmap?

  • Audience identification

  • Platform decision making and planning

  • How to create breakthrough content most efficiently

  • Measuring engagement & monitoring feedback

BRAND STRATEGY & CREATIVE

Looking to launch, re-launch or update your brand?

  • Brand foundations

  • Brand essentials and narrative

  • Brand Vis ID

  • Brand voice

  • Brand guidelines and training

  • Creative campaign direction & planning

  • Creative campaign guidelines creation

AGENCY STRATEGY & MANAGEMENT

Need help reformulating or refining your agency roster and relationships?

  • Agency partner identification and evaluation

  • Agency cost planning and negotiation

  • Agency workflow planning

  • Agency consolidation

PRODUCTION SERVICES

Need help with production planning?

  • Finding the right partners

  • Production scoping

  • Budgeting and scheduling

  • Process management

  • Creative oversight

BRAND EXPERIENCE AND ACTIVATION

Looking to engage your audience with events and experiences?

  • Event and experience strategy and planning

  • Event design

  • Experience design

  • Vendor/partner identification